Keyword Research Tool

Keywords are the words and phrases people type into Google when they're looking for a service. If you're a plumber in Sydney, "emergency plumber Sydney" is a keyword. If your website doesn't mention those words, Google won't show you when someone searches for them.

Start with 10-20 keywords that are directly relevant to your trade and location. Focus on ones that show clear buying intent - "plumber near me" and "emergency hot water repair" are better targets than "what is plumbing."

The best keywords include your trade, your location, and the specific service. "Blocked drain plumber Northern Beaches" is better than just "plumber" because it tells Google exactly what you do and where you do it.

Start with the services you want more of. If you want more emergency work, target emergency-related keywords. If you want bathroom renovations, target those. Then add your location. The more specific the keyword, the more likely the searcher is ready to hire.

Yes. These keywords work for both SEO and Google Ads. For ads, you'll also want to add negative keywords (things you don't want to show up for) and match types, but the keyword ideas here give you a solid starting list.

Review your keyword list every 3-6 months. Add new services you've started offering, remove ones that aren't generating leads, and check if search patterns in your area have changed.