TradeAds ("we", "our", "us") respects your privacy. This policy explains how we collect, use, disclose, and protect your personal information when you visit our website or use our services.

1. What we collect

We collect information you provide directly:

Name, phone number, and email address when you request a callback or book a strategy call.
Business details (trade, service area, website URL) when you enquire about services.
Any information you share in form submissions, emails, or phone conversations.

We also collect technical information automatically:

IP address, browser type, device information, and pages visited via analytics and server logs.
Referral source and session behaviour to improve our website and marketing.

2. How we use it

To respond to your enquiries and provide marketing services.
To send relevant marketing information about our services (you can opt out at any time).
To improve our website, services, and customer experience.
To comply with legal obligations.

3. Legal basis (GDPR / UK GDPR)

If you are in the UK or EU, we process your data under these lawful bases:

Consent — when you submit a form or agree to be contacted.
Legitimate interest — to respond to business enquiries and improve our services.
Contractual necessity — to deliver services you have engaged us for.

4. Who we share it with

We do not sell your personal information. We may share it with:

Service providers who help us operate (email, analytics, call recording, CRM).
Professional advisors (accountants, lawyers) where necessary.
Law enforcement or regulators if required by law.

All service providers are contractually bound to protect your data.

5. Data storage and security

Your data is stored on secure Australian and US-based servers with industry-standard safeguards. We retain personal information only as long as needed to provide our services or meet legal obligations (typically 7 years for tax records).

6. Your rights

You have the right to:

Access the personal information we hold about you.
Request correction or deletion of your data.
Withdraw consent at any time.
Lodge a complaint with your local data protection authority.

To exercise these rights, email privacy@tradeads.com.au.

7. Cookies

Our website uses essential cookies for functionality and analytics cookies to understand usage. You can control cookies through your browser settings. Third-party services (Google Analytics, TidyCal) may set their own cookies.

8. International transfers

If you are in the UK or EU, your data may be transferred to and processed in Australia. We ensure appropriate safeguards are in place via Standard Contractual Clauses or equivalent mechanisms.

9. Changes to this policy

We may update this policy from time to time. Significant changes will be notified on our website. Continued use after changes constitutes acceptance of the updated policy.

10. Contact

For privacy-related enquiries:

Email: privacy@tradeads.com.au
Phone: +61 483 933 813

Privacy Policy